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Ysolt Usigan

$
50
/hr

YsoltUsigan

I build branded content and editorial programs for media and consumer brands, turning content into a revenue line rather than a cost center.
Content Marketer
Copywriter
Chief Marketing Officer
Content strategist building branded content | NBC Universal, Ziff Davis
Content & Organic
United States
, 
New York
0 (0 Reviews)
Available
21-40

Freelance

/hour

$000

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/month

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YsoltUsigan

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Overview

Ysolt is a highly skilled digital content strategist with extensive experience crafting impactful editorial and marketing content for top-tier brands such as NBC Universal, Ziff Davis, and The Weather Channel. As Co-Founder of Icebreaker Studios, she generated over $25 million annually in branded content revenue, collaborating with clients like Toyota and The Home Depot. At Ziff Davis, she doubled branded content revenue through innovative strategies, working with major brands like Walmart and adidas. Ysolt also developed successful editorial strategies for Empire Media Group, enhancing both engagement and revenue.

Best Fit For
  • Media brands monetizing their content
  • Companies treating content as a cost center
  • Brands building editorial programs
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Selected Freelancer:

Ysolt Usigan

I build branded content and editorial programs for media and consumer brands, turning content into a revenue line rather than a cost center.

Content Marketer
Copywriter
Chief Marketing Officer

Ysolt is a highly skilled digital content strategist with extensive experience crafting impactful editorial and marketing content for top-tier brands such as NBC Universal, Ziff Davis, and The Weather Channel. As Co-Founder of Icebreaker Studios, she generated over $25 million annually in branded content revenue, collaborating with clients like Toyota and The Home Depot. At Ziff Davis, she doubled branded content revenue through innovative strategies, working with major brands like Walmart and adidas. Ysolt also developed successful editorial strategies for Empire Media Group, enhancing both engagement and revenue.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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