William is a seasoned Paid Social Marketer and Performance Creative Lead who expertly manages multimillion-dollar budgets for 7-9 figure brands such as Gundry MD, Bluechew, and Diamondback Covers. With a track record of spending over $35M on platforms like Meta and TikTok, he delivers significant business impacts by aligning ad account actions with vital metrics like profit and contribution margin. Notably, William achieved a 119% revenue increase in three months for a watch company by overhauling their creative strategy and optimizing spending for efficiency. His insights have led 16 out of 30 audited DTC brands to collaborate with him, evidencing his strategic acumen.Results Include:- Scaling a DTC company from $120k to $310k MRR in 6 months.- Profitably increasing an ad account's daily spend from $400 to $13k while doubling ROAS.- Crafting ad scripts that generated $5.6M for an 8-figure brand over 12 months.- Facilitating $2M+ in profitable ad spend for Bluechew.William's role involves driving growth by strategically managing ad accounts, enhancing creative strategies, and generating insightful case studies that showcase proven success.