Wili Roberts

I act as a fractional marketing VP, building retention and subscription strategy plus the customer journey work that makes them stick.

Wili Roberts brings over 18 years of marketing expertise, specializing in growth marketing, brand building, and digital strategy for high-growth consumer brands. As the Founder and VP of Marketing at Realized Marketing Strategy, she has successfully enhanced customer journey experiences, focusing on retention and subscription strategies across DTC, B2C, and B2B sectors. Notable collaborations include improving Mockingbird's email deliverability from 80% to 99%, redesigning Telegenixx's user portal for better engagement and data insights, and developing an analytics structure for Nutrafol to optimize Lifetime Value and customer acquisition costs, driving strategic growth and investor confidence.