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Wilco den Brok

$
40
/hr

Wilcoden Brok

I scale DTC brands on Google Ads and YouTube, using performance bucketing and demand generation to grow new customers and improve MER.
Paid Search Marketer
Senior paid search marketer scaling DTC on Google Ads and YouTube
Paid Media
Netherlands
, 
Netherlands
0 (0 Reviews)
Available
21-40

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/hour

$000

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/month

$0000

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Wilcoden Brok

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Overview

Dutch-born Senior Paid Search Marketer with over 8 years of eCommerce experience, specializing in scaling DTC brands through effective Google Ads and YouTube strategies. Achieved a 35% increase in new customer acquisition and a 5% MER improvement on a $370k/month account, leveraging performance bucketing and demand generation campaigns. Demonstrated expertise in significantly scaling revenue and improving MER through strategic use of Google Tag Manager and advanced tracking implementations.

Best Fit For
  • DTC brands scaling Google Ads and YouTube
  • Companies needing MER improved, not just ROAS
  • Brands growing new customer acquisition
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Google Merchant Center
Google Tag Manager
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Shopify
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Ahrefs
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A/B Testing
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Wilco den Brok

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Selected Freelancer:

Wilco den Brok

I scale DTC brands on Google Ads and YouTube, using performance bucketing and demand generation to grow new customers and improve MER.

Paid Search Marketer

Dutch-born Senior Paid Search Marketer with over 8 years of eCommerce experience, specializing in scaling DTC brands through effective Google Ads and YouTube strategies. Achieved a 35% increase in new customer acquisition and a 5% MER improvement on a $370k/month account, leveraging performance bucketing and demand generation campaigns. Demonstrated expertise in significantly scaling revenue and improving MER through strategic use of Google Tag Manager and advanced tracking implementations.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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