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West Yu

$
125
/hr

WestYu

I run Google and Microsoft Ads for eCommerce brands, leading the strategy, testing, and optimization behind year-over-year revenue growth.
Paid Search Marketer
Paid search expert running Google Ads | Alo Yoga, HBO Max, KidKraft
Paid Media
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

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/hour

$000

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WestYu

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Overview

West is a Paid Search expert specializing in driving growth for e-commerce brands, with a strong agency background in Google Ads and Microsoft Ads. Based in Los Angeles, he partners with both startups and enterprise clients to lead strategy, optimization, and testing across diverse verticals. Notably, West played a key role at Alo Yoga, executing campaign strategies that delivered +39% YoY revenue growth by overhauling campaign structures and expanding tactics to maximize visibility and engagement.

Best Fit For
  • eCommerce brands running Google and Microsoft Ads
  • Companies needing structured campaign testing
  • Brands growing revenue year over year
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West Yu

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Selected Freelancer:

West Yu

I run Google and Microsoft Ads for eCommerce brands, leading the strategy, testing, and optimization behind year-over-year revenue growth.

Paid Search Marketer

West is a Paid Search expert specializing in driving growth for e-commerce brands, with a strong agency background in Google Ads and Microsoft Ads. Based in Los Angeles, he partners with both startups and enterprise clients to lead strategy, optimization, and testing across diverse verticals. Notably, West played a key role at Alo Yoga, executing campaign strategies that delivered +39% YoY revenue growth by overhauling campaign structures and expanding tactics to maximize visibility and engagement.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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