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Wesley Yuen

$
150
/hr

WesleyYuen

I run app store and mobile growth strategy across Apple, Google, consoles, and smart TVs, using data to lift installs and engagement.
Growth Marketer
Growth marketing manager running app store strategy | Twitch
Paid Media
United States
, 
San Francisco
0 (0 Reviews)
Available
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Overview

Wes is a Growth Marketing Senior Manager at Twitch, overseeing app store strategies across Apple, Google, consoles, and smart TVs. With a background in mobile data analytics, Wes has a proven track record in enhancing user acquisition and improving KPIs for gaming companies. At Twitch, Wes successfully doubled impressions and downloads year-over-year by optimizing product pages and leveraging a/b testing on major platforms.

Best Fit For
  • App businesses optimizing store listings
  • Companies growing installs across platforms
  • Brands with apps on consoles and smart TVs
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Airtable
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Asana
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Excel
Figma
Google Analytics
Kochava
Singular
Zendesk
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A/B Testing
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Selected Freelancer:

Wesley Yuen

I run app store and mobile growth strategy across Apple, Google, consoles, and smart TVs, using data to lift installs and engagement.

Growth Marketer

Wes is a Growth Marketing Senior Manager at Twitch, overseeing app store strategies across Apple, Google, consoles, and smart TVs. With a background in mobile data analytics, Wes has a proven track record in enhancing user acquisition and improving KPIs for gaming companies. At Twitch, Wes successfully doubled impressions and downloads year-over-year by optimizing product pages and leveraging a/b testing on major platforms.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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