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Vijayalakshmi Parthiban

$
45
/hr

VijayalakshmiParthiban

I run paid social acquisition for consumer and health brands, cutting cost per acquisition across Meta, Instagram, and TikTok.
Paid Social Marketer
Growth Marketer
Paid social director running acquisition | Cerebral, Wine.com
Paid Media
United States
, 
San Mateo
0 (0 Reviews)
Available
21-40

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VijayalakshmiParthiban

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Overview

Viji is currently the Director of Performance Marketing - Paid Social at Happy Head, where she oversees all social media paid acquisition. Previously, she expanded the user base at Cerebral and Wine.com, notably reducing cost per acquisition by 30% through strategic use of Facebook, Instagram, and TikTok. At Wine.com, Viji achieved a 30% lower CPA year-over-year while increasing prospecting audiences by 40% through innovative audience targeting and creative testing. Her expertise in performance acquisition and analytical mindset make her a key driver of new customer growth across various paid social channels.

Best Fit For
  • Consumer and health brands cutting CPA
  • Companies running Meta, Instagram, and TikTok
  • Brands scaling paid acquisition
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Asana
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Meta Ads (Facebook & Instagram)
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A/B Testing
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Performance Marketing
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Online Education & e-Learning
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Selected Freelancer:

Vijayalakshmi Parthiban

I run paid social acquisition for consumer and health brands, cutting cost per acquisition across Meta, Instagram, and TikTok.

Paid Social Marketer
Growth Marketer

Viji is currently the Director of Performance Marketing - Paid Social at Happy Head, where she oversees all social media paid acquisition. Previously, she expanded the user base at Cerebral and Wine.com, notably reducing cost per acquisition by 30% through strategic use of Facebook, Instagram, and TikTok. At Wine.com, Viji achieved a 30% lower CPA year-over-year while increasing prospecting audiences by 40% through innovative audience targeting and creative testing. Her expertise in performance acquisition and analytical mindset make her a key driver of new customer growth across various paid social channels.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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