Vanessa Witter

I build brand stories and campaigns that carry across digital, social, and experiential, leading creative teams hands-on throughout.

<p>Vanessa is an accomplished Creative Director with a knack for weaving compelling brand stories that resonate with diverse audiences. Her strategic vision and storytelling expertise have elevated major campaigns across digital, social, and experiential platforms. Vanessa’s leadership style is hands-on and collaborative, fostering environments where bold, innovative ideas can thrive.</p><p>In her work with Who Gives A Crap, Vanessa revitalized the brand by crafting a vibrant and flexible visual identity. She collaborated with Colophon Foundry to design a custom font and expanded the brand’s color palette, ensuring the packaging remained playful yet distinctive. Her efforts maintained brand recognition while introducing a fresh, exciting look that engaged customers.</p>