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Vanessa Van Hawkins

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VanessaVan Hawkins

I lead creative and design for home decor and fashion brands, building the brand and UX work that turns a catalog into a luxury market position.
Creative Director
Graphic Designer
UI/UX Designer
Creative Director for home decor and fashion | Joe's Jeans, Brighton
Creative
United States
, 
San Diego
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VanessaVan Hawkins

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Overview

Vanessa is a seasoned Creative Director and Graphic Designer with over 20 years of expertise in elevating consumer and e-commerce brands across multiple industries, including home decor and fashion. Notably, she transformed Alchemy Fine Home into a luxury market leader, driving over $11 million in revenue through strategic brand and UX/UI design. At Brighton, her art direction and magazine production engaged younger audiences, doubling their engagement. Vanessa's intuitive market insights during the pandemic led to a successful $6 million launch in the home cooking category.

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  • Home decor and fashion brands repositioning
  • Companies moving toward a luxury market
  • Brands needing brand and UX design together
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Selected Freelancer:

Vanessa Van Hawkins

I lead creative and design for home decor and fashion brands, building the brand and UX work that turns a catalog into a luxury market position.

Creative Director
Graphic Designer
UI/UX Designer

Vanessa is a seasoned Creative Director and Graphic Designer with over 20 years of expertise in elevating consumer and e-commerce brands across multiple industries, including home decor and fashion. Notably, she transformed Alchemy Fine Home into a luxury market leader, driving over $11 million in revenue through strategic brand and UX/UI design. At Brighton, her art direction and magazine production engaged younger audiences, doubling their engagement. Vanessa's intuitive market insights during the pandemic led to a successful $6 million launch in the home cooking category.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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