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Valerie Manas

$
99
/hr

ValerieManas

I build CRM and lifecycle journeys for subscription brands, designing the onboarding and retention campaigns that keep subscribers engaged.
Head of Retention
CRM Marketer
CRM director building lifecycle and onboarding journeys | Plated
Retention & CRM
United States
, 
New York
0 (0 Reviews)
Available
21-40

Freelance

/hour

$000

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/month

$0000

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ValerieManas

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Overview

Valerie is a highly skilled Marketing Director with expertise in customer retention and journey definition. She's known for managing multimillion-dollar budgets, driving revenue growth, and expanding subscriber engagement. As Director of CRM Marketing at Plated, Valerie led retention initiatives, increasing CTR by 18% through innovative lifecycle campaigns. Her strategic focus on personalized, multichannel onboarding strategies resulted in a 10% MoM stick rate increase and boosted average order value. Valerie's data-driven approach and collaboration across teams consistently lead to enhanced customer experiences and solid business outcomes.

Best Fit For
  • Subscription brands with weak onboarding
  • Companies losing subscribers early
  • Brands building lifecycle journeys
Notable Experience
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Position Title
YYYY - YYYY
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Braze
Bounce Exchange
Figma
Cheetah Digital
Google Tag Manager
Google Analytics
Salesforce
Shopify
Yotpo
Klaviyo

Data Analytics
Retention Strategy
Campaign Management
CRM Strategy
Cohort Analysis
Customer Acquisition Strategy
Marketing Strategy
SMS Marketing
A/B Testing

Subscription Boxes
Food & Beverage
3rd Party Retailers (Online & Physical)
Pet Supplies
Apparel & Accessories

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Selected Freelancer:

Valerie Manas

I build CRM and lifecycle journeys for subscription brands, designing the onboarding and retention campaigns that keep subscribers engaged.

Head of Retention
CRM Marketer

Valerie is a highly skilled Marketing Director with expertise in customer retention and journey definition. She's known for managing multimillion-dollar budgets, driving revenue growth, and expanding subscriber engagement. As Director of CRM Marketing at Plated, Valerie led retention initiatives, increasing CTR by 18% through innovative lifecycle campaigns. Her strategic focus on personalized, multichannel onboarding strategies resulted in a 10% MoM stick rate increase and boosted average order value. Valerie's data-driven approach and collaboration across teams consistently lead to enhanced customer experiences and solid business outcomes.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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