Troy is an experienced Retention Marketing Director at True Classic, where he oversaw the company’s email, SMS, app, and browser push notification strategies, as well as the referral and paid membership programs. In this role, he drives customer lifetime value and profitability while ensuring alignment across owned marketing channels.

Before joining True Classic, Troy built expertise managing retention strategies for e-commerce brands, including segmentation, lifecycle marketing, and churn reduction. He has developed data-driven processes for optimizing customer engagement and increasing conversion rates across multiple touchpoints.

Troy is passionate about helping brands grow by creating meaningful customer experiences, leveraging innovative retention strategies, and turning insights into measurable outcomes.