Tracy Haefner

I lead digital strategy and eight-figure media budgets for DTC and beauty brands, running the teams that execute against them.

<p>Tracy brings over 15 years of marketing expertise across industries like eCommerce, DTC, and Beauty. As VP of Digital Strategy at Careismatic Brands, she leads a team of 20, managing an 8-figure media budget to drive growth for DTC brands. Notably, she increased business growth by 10% YoY and improved ROAS by 15% through strategic enhancements in marketing channels and audience targeting.</p><p>Previously, at Briogeo Hair Care, Tracy scaled DTC growth by 50% YoY by optimizing performance marketing and launching new channels like Affiliate Marketing and SMS. Her leadership in creative testing and email strategy significantly improved customer acquisition and retention. She also achieved 4X growth in eCommerce revenue for another brand by revamping their digital strategy and enhancing SEO performance.</p>