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Tracey Bakun

$
75
/hr

TraceyBakun

Brand marketing professional and digital content strategist with 10 years of experience leading digital campaigns for luxury and lifestyle brands.
Brand Marketer
Content Marketer
Content Creator
Brand Strategist & Content Marketer I Formerly @ The Wonderful Company
Marketing Strategy & Brand
United States
, 
Mission Viejo
0 (0 Reviews)
Available
11-20

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$000

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TraceyBakun

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Overview

I'm a brand marketing and communications professional with 10 years of experience specializing in brand management, digital content strategy, integrated campaign development, and public relations across luxury, lifestyle, and consumer brands. I've led innovative campaigns for a diverse portfolio of clients, including Flying Embers, Winc, NIKE, Red Bull, and Netflix. My areas of expertise include:

  1. Brand Strategy & Management
  2. Integrated Marketing & Campaign Development
  3. Digital Content Strategy
  4. Creative Direction & Storytelling
  5. Social Media Strategy & Management
  6. Content Creation & Production
  7. Influencer & Creator Partnerships
  8. Digital Performance & Analytics

Think of me as an extension of your team: the flexibility of a consultant paired with the strategic expertise of an in-house marketing partner. Whether you're planning your next big campaign, reimagining your social strategy, refining your brand positioning, or launching a Substack, I'm here to help your brand evolve, connect, and grow.

Best Fit For
  • eCommerce and subscription-based businesses
  • New businesses who need help refining their brand
  • Companies in the food and beverage space
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Selected Freelancer:

Tracey Bakun

Brand marketing professional and digital content strategist with 10 years of experience leading digital campaigns for luxury and lifestyle brands.

Brand Marketer
Content Marketer
Content Creator

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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