Tori Viesta

I act as a fractional COO for eCommerce brands, running operations, finance, and the team expansion that growth actually requires.

<p>Tori is a seasoned fractional Chief Operating Officer and eCommerce strategist, adept at scaling brands efficiently with a focus on measurable growth. Over the past decade, she has built and optimized eCommerce and SaaS businesses, managing operations, finance, marketing strategy, and team expansion.</p><p>Tori excels in converting strategic visions into practical, scalable systems, having successfully launched and grown eCommerce platforms like Poosh, resulting in a +3,000% increase in processing fee MRR within eight months. Her collaborative approach with teams at AirMail enhanced vendor management, allowing the platform to expand to 100+ active vendors efficiently.</p><p>Areas of expertise include fractional COO leadership, eCommerce operations, process optimization, brand growth strategy, and team development. Tori's work enables founders to focus on strategic growth and innovation, supported by streamlined and scalable operations.</p>