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Tony Nguyen

$
95
/hr

TonyNguyen

I cut acquisition costs for food and outdoor DTC brands through paid social, improving contribution margin rather than just chasing volume.
Growth Marketer
Performance Creative Lead
Paid Social Marketer
Growth marketer cutting CAC for food and outdoor DTC brands
Paid Media
United States
, 
Denver
0 (0 Reviews)
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41+

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TonyNguyen

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Overview

With extensive experience in Growth Marketing and a specialty in paid social platforms, Tony has consistently delivered profitable outcomes for a range of DTC brands. His expertise in reducing CAC and enhancing contribution margins has led to successful partnerships across industries like food and outdoor apparel. Notably, Tony achieved a 62% increase in net sales for a seafood brand while maintaining ad spend, and significantly boosted ROAS for an outdoor apparel company struggling with customer acquisition. By deeply understanding unit economics and aligning ad strategies with business goals, Tony transforms marketing efforts into business growth.

Best Fit For
  • Food and outdoor brands with rising CAC
  • Companies focused on contribution margin
  • DTC brands chasing profitable volume
Notable Experience
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Google Analytics
Meta Business Suite

A/B Testing
Ad Design
Account Management
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Content Creation (UGC)
Creative Strategy
Media Planning
Meta Ads (Facebook & Instagram)
Paid Social
Performance Marketing
Performance Creative
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Sports & Outdoor Equipment
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Subscription Boxes
Footwear

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Selected Freelancer:

Tony Nguyen

I cut acquisition costs for food and outdoor DTC brands through paid social, improving contribution margin rather than just chasing volume.

Growth Marketer
Performance Creative Lead
Paid Social Marketer

With extensive experience in Growth Marketing and a specialty in paid social platforms, Tony has consistently delivered profitable outcomes for a range of DTC brands. His expertise in reducing CAC and enhancing contribution margins has led to successful partnerships across industries like food and outdoor apparel. Notably, Tony achieved a 62% increase in net sales for a seafood brand while maintaining ad spend, and significantly boosted ROAS for an outdoor apparel company struggling with customer acquisition. By deeply understanding unit economics and aligning ad strategies with business goals, Tony transforms marketing efforts into business growth.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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