Tom Phillips

I run omnichannel campaigns across paid media, CRM, and CRO, using data to improve return on ad spend across acquisition and retention together.

Tom is a seasoned digital marketing professional with over a decade of experience, specializing in data-driven strategies that enhance ROI across omnichannel campaigns. At Cedar Electronics, he led key initiatives in CRM, paid media, and conversion rate optimization, focusing on customer acquisition and retention. Previously, at Noodle, Tom managed a $30 million annual paid media budget, achieving a 35% reduction in costs while increasing lead volume by 20%. His strategic expertise has driven significant revenue growth and efficiency improvements, empowering organizations with actionable insights for impactful marketing outcomes.