Toby Curl

I automate support operations for startups and growth companies, using AI to cut costs while extending customer lifespans rather than shortening them.

Toby is an accomplished CX Director specializing in optimizing startup operations and service delivery. With a track record across companies like Fellow Products, Firstleaf Wine Club, and The RealReal, Toby has skillfully implemented AI-driven automation to enhance efficiency and reduce costs. At Firstleaf, Toby spearheaded a soft outbound initiative that significantly extended customer lifespans and increased sales by $1 million in its first year. Additionally, Toby's work in enhancing user experience and operational strategies consistently boosts client retention and satisfaction. Through targeted initiatives, Toby has consistently elevated sales, reduced costs, and improved operational efficiencies.