Tim Blankenbaker

I build and scale CPG and apparel brands, translating complex strategy into growth plans teams can actually execute against.

Tim is a seasoned brand marketer and consumer products executive specializing in building and scaling brands in the CPG and apparel sectors. With experience at companies like Campbell’s, Mars, Hanes, and Halo, he excels in translating complex strategies into executable growth plans. At Halo, he led a campaign overhaul highlighting the brand's use of whole meat, achieving one of the highest Kantar scores. At Hanes, Tim innovatively launched the Comfort Flex Fit line with a social-first campaign, resulting in record-breaking sales and traffic. He also streamlined the Bali and Playtex portfolio, significantly boosting gross margins by eliminating over 4,000 SKUs.