Building a successful brand takes more than great marketing. It takes a deep understanding of the customer, a clear vision for growth, and the ability to turn strategy into results.

With 18+ years of marketing leadership across consumer brands, SaaS, retail, and wellness, I've helped build businesses from the ground up, scale emerging brands, and lead marketing within established organizations.

Today, through Perkolate Marketing, I partner with founder-led businesses as a Fractional CMO. I dig into customer research, uncover insights, and connect the dots to develop clear strategies that drive meaningful growth. I bring both strategic leadership and hands-on experience to help founders turn opportunities into results.

**My expertise includes:**

- Customer research and market insights

- Brand positioning and marketing strategy

- Full-funnel growth, acquisition, and retention

- Go-to-market strategy and product launches

- Marketing leadership and team development

**A few career highlights:**

Wild Mamas | Chief Revenue Officer: Led revenue and marketing strategy, helping drive 119% year-over-year growth.

Memberful (Patreon) | Head of Marketing: Built and led the marketing function, increasing acquisition by 53%, revenue by 25%, and customer lifetime value by 28%.

Lucy Darling | First Marketing Hire: Helped build the business into a multimillion-dollar consumer brand.

Nordstrom | Marketing: Spent seven years in marketing within its $1.5B women's apparel division.