Thomas Horak

I build scalable paid media systems for DTC and B2C brands, managing spend across platforms to grow revenue and cut cost per lead.

Thomas is a seasoned Director of Performance Marketing and founder of Pinnacle Growth LLC, specializing in DTC and B2C growth. He has effectively managed over $20M in media spend across leading platforms, known for creating scalable paid media systems that significantly boost revenue. With senior roles at UCAN, Babbel, Lacoste, and Industrious, he drove a 35% reduction in MQL costs and an 85% growth in marketing-attributed revenue at Industrious. At UCAN, his overhaul of paid social strategies led to a 15% reduction in customer acquisition costs. Thomas excels in connecting creative strategy with performance data, positioning brands for tangible growth and success.