Taylor Sicard is a growth advisor to consumer brands: he makes the calls on margin, acquisition, retention and team that decide a brand's next stage. He doesn't run media or sell execution, so his recommendation has nothing riding on it.

Taylor was an early Shopify employee who helped build and scale the Partner Program, co-founded WIN Brands Group, the acquirer behind Homesick and Qalo, and founded Uptime, which he sold to Tiny (TSX-listed). Across 15+ years, he has built portfolios of consumer brands to mid nine figures in annual revenue and led commerce work for Fortune 500 brands including Nike, P&G and Coca-Cola.

Founders and CEOs bring him in for:

- Growth strategy when the last playbook stops working

- Margin and unit economics, including what to cut

- Offer and retention design

- Team structure and senior hires

- Retail expansion

- Preparing for a raise or a sale

Selected results (numbers are real, names are confidential):

- DTC apparel: $12M to $67M annual GMV in 22 months, with retail strategy across 3 national accounts

- Pet supplies: $8M to $42M annual revenue in 28 months with a three-person team

- DTC beauty: sold to a strategic at a multiple of its last-round valuation

- Skincare: swapped a 15% welcome discount for a $20 second-order credit; new customers returning within 90 days went from 9% to 32%