Tara Paton

I lead retention and brand marketing for consumer brands, building the loyalty programs and campaigns that raise repeat purchase and lifetime value.

Tara is a seasoned Head of Retention and Brand Marketer with a proven track record in driving substantial growth and enhancing customer loyalty. At L’Oreal, she executed a marketing strategy for $110M product categories, achieving a 5% YoY growth and optimizing budget savings to boost customer acquisition. As a fractional CMO, she revitalized a personal care startup, steering a recovery of $250K in revenue and positioning it for a successful exit. At American Express, Tara's strategic initiatives generated $1B in incremental revenue for major retailers, underscoring her ability to deliver impactful business results through integrated marketing solutions.