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Sydney Kaplan

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46
/hr

SydneyKaplan

I lead brand voice and social copy for fashion and lifestyle brands, writing the campaigns that move engagement rather than just fill a calendar.
Copywriter
Copywriter leading brand voice | Abercrombie, Hollister, Vineyard Vines
Creative
United States
, 
New York
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Sydney is a seasoned NYC-based copywriter currently leading copy at Little Words Project®. With a history of impactful roles, she notably served as Senior Social Copywriter for Hollister Co., Gilly Hicks, and Social Tourist, enhancing their social strategies and significantly boosting engagement metrics—Hollister by 93.3% and Gilly Hicks by 111%. Known for her strategic copy leadership, she was instrumental in launching Gilly Hicks' new brand voice and developing compelling campaigns at every stage. Sydney's work consistently elevates brand presence and audience connection across various platforms.

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  • Fashion and lifestyle brands defining voice
  • Companies posting without a content strategy
  • Brands wanting social copy that converts
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Sydney Kaplan

I lead brand voice and social copy for fashion and lifestyle brands, writing the campaigns that move engagement rather than just fill a calendar.

Copywriter

Sydney is a seasoned NYC-based copywriter currently leading copy at Little Words Project®. With a history of impactful roles, she notably served as Senior Social Copywriter for Hollister Co., Gilly Hicks, and Social Tourist, enhancing their social strategies and significantly boosting engagement metrics—Hollister by 93.3% and Gilly Hicks by 111%. Known for her strategic copy leadership, she was instrumental in launching Gilly Hicks' new brand voice and developing compelling campaigns at every stage. Sydney's work consistently elevates brand presence and audience connection across various platforms.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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