Susan helps companies identify what's actually preventing growth, then builds the strategy, measurement, and executional systems to fix it. She believes the best marketing starts with the customer. Growth is rarely a channel problem. Rather, it's typically a customer insight, customer experience, or measurement problem. Susan combines customer-first strategy with deep hands-on execution across today's leading paid media platforms, leveraging AI-powered reporting and data-driven insights to drive smarter decisions, more efficient customer acquisition, and measurable revenue growth. Her expertise includes: - Customer acquisition & growth strategy - Paid media across Meta, Google, CTV, Influencer, Audio, Affiliate, Reddit, and emerging channels - Customer journey optimization & conversion - Marketing analytics, attribution & AI-powered reporting - Go-to-market strategy & product launches - Fractional Growth Marketing leadership Susan has led growth initiatives for brands including American Express, Madison Reed, Sling TV, Method Products, and venture-backed startup Elemind. She combines enterprise-level strategic thinking with hands-on execution to help companies move faster, make smarter decisions, and build scalable growth engines. Her customer-first approach has delivered measurable results across organizations of every size. At Madison Reed, she reduced eCommerce customer acquisition costs by **31%** while supporting integrated marketing for **10+ retail store launches**. Most recently, as Growth Marketing Lead for Elemind, she increased **net sales by 33%** while improving **blended customer acquisition costs by 30%** through full-funnel optimization and performance marketing. Whether serving as a fractional growth leader or an embedded member of a marketing team, Susan partners closely with founders, cross-functional teams, and executive leadership to build sustainable, measurable growth.