Su Chintala

I run search and display advertising for consumer and tech brands, using testing and analytics to make campaigns more efficient.

<p>Su is a Growth Marketer with over 12 years of experience specializing in digital marketing strategy, testing, and analytics, focusing on search and display advertising. Her work with leading brands like Amazon, Microsoft, and Google underscores her expertise in developing data-driven marketing initiatives that enhance customer engagement and drive growth.</p><p>At Amazon, Su increased exports' website traffic by 33% and improved ROI by 27% through strategic implementation of channel insights and forecasting for key retail events. Similarly, her work at Microsoft with Williams Sonoma resulted in a 20% revenue increase and a 9% reduction in CPA during crucial sales periods. Su's commitment to utilizing targeted digital strategies ensures significant business impact and customer reach.</p>