$
90
/hr

StephanieJohnson

I optimize lifecycle journeys for DTC and B2B SaaS brands, designing the post-purchase and onboarding sequences that lift conversion and retention.
CRM Marketer
Head of Retention
Copywriter
Retention strategist optimizing lifecycle journeys | Spoonflower
Retention & CRM
United States
, 
Asheville
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StephanieJohnson

Overview

Stephanie is a seasoned retention marketing strategist with over nine years of experience elevating DTC eCommerce and B2B SaaS brands through lifecycle messaging and customer journey optimization. At Spoonflower, she crafted a strategic post-swatch journey, achieving a 7.97% lift in swatch-to-roll conversions. Her work at Boxed Water revitalized their flavored line, boosting revenue by 26% and reducing complaints by 36% post-relaunch. Stephanie excels in using audience data and storytelling to transform subscribers into high-LTV, loyal customers for startups and growth-stage companies.

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