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Spencer Toomey

$
150
/hr

SpencerToomey

I run full-funnel paid media and retention for DTC brands, building the forecasting and analytics systems that make CAC predictable.
Growth Marketer
Paid Social Marketer
Performance Creative Lead
Director of growth running full-funnel paid media | BYLT, Weedmaps
Paid Media
United States
, 
Newport Beach
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Available
11-20

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SpencerToomey

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Overview

Spencer is a seasoned growth marketer with expertise at the Director of Growth level, managing full-funnel paid media and retention strategies across major platforms like Meta, Google, TikTok, and more. At BYLT, he built scalable systems integrating forecasting, media buying, and analytics to enhance CAC efficiency and drive customer acquisition, contributing to significant YoY revenue growth. Previously, he revitalized Weedmaps' Adsuite strategy with sales engineering, achieving a remarkable 37.5x growth in quarterly sales. Spencer excels at merging creative storytelling with data-driven strategies to create adaptable, profitable systems.

Best Fit For
  • DTC brands with unpredictable CAC
  • Companies needing forecasting and analytics
  • Brands running paid and retention together
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Kno
Tatari
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StackAdapt
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Google Merchant Center
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Excel
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A/B Testing
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Media Planning
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Selected Freelancer:

Spencer Toomey

I run full-funnel paid media and retention for DTC brands, building the forecasting and analytics systems that make CAC predictable.

Growth Marketer
Paid Social Marketer
Performance Creative Lead

Spencer is a seasoned growth marketer with expertise at the Director of Growth level, managing full-funnel paid media and retention strategies across major platforms like Meta, Google, TikTok, and more. At BYLT, he built scalable systems integrating forecasting, media buying, and analytics to enhance CAC efficiency and drive customer acquisition, contributing to significant YoY revenue growth. Previously, he revitalized Weedmaps' Adsuite strategy with sales engineering, achieving a remarkable 37.5x growth in quarterly sales. Spencer excels at merging creative storytelling with data-driven strategies to create adaptable, profitable systems.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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