Sonja is a seasoned brand and CRM marketer with over a decade of experience in driving business growth through strategic marketing initiatives. At her studio, Eleven11 Branding, she partners with brands to lead comprehensive strategies that yield measurable results. Beginning her career with Fabletics, Sonja was instrumental in transforming the brand into a household name, and has since excelled at companies like Your Super, Ness Well, and Uber Eats, where she significantly boosted customer retention and engagement.At Uber Eats, Sonja launched the innovative "UberTeach" campaign, enhancing local orders by 32% and partner sales by 23% through community-driven efforts. At Kikoff, she revamped the CRM strategy, increasing click-through rates by 300% and improving user engagement. Sonja also led the successful national launch of McDonald's on Uber Eats, making it the top restaurant partner and driving substantial business growth. Her leadership style combines strategic clarity with a focus on collaboration and data-driven storytelling.