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Sonja Grasser

$
200
/hr

SonjaGrasser

I build email and SMS retention for CPG brands, lifting lifetime value and second-order rates through lifecycle work that compounds.
Head of Retention
Retention marketer building email and SMS for CPG | Kaged, MaryRuth's
Retention & CRM
United States
, 
Dallas
0 (0 Reviews)
Available
11-20

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SonjaGrasser

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Overview

Sonja is a seasoned Retention Marketing professional with over a decade of D2C experience, specializing in enhancing customer engagement and loyalty for CPG brands. At Kaged, she increased six-month LTV by 13% and improved the second order rate by 26% year-over-year through strategic email and SMS initiatives. Her efforts also led to revenue per subscriber tripling, showcasing her capability in program optimization and segmentation.

At MaryRuth's Organics, Sonja revamped email and SMS strategies, achieving over 100% revenue growth in just six months. Known for her expertise in multi-tiered automations and customer personalization, she adeptly transitioned teams from agency-led to in-house operations, demonstrating her value in driving measurable business outcomes.

Best Fit For
  • CPG brands lifting customer lifetime value
  • Companies with weak second-order rates
  • Supplement brands building lifecycle programs
Notable Experience
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Position Title
YYYY - YYYY
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Asana
Attentive
Braze
Canva
Constant Contact
Google Analytics
Gorgias
Excel
Klaviyo
Lifetimely
Mailchimp
Northbeam
Okendo
Rebuy
Recharge
Repeat
Shopify
Shopify Plus
Smile
Stamped
Tapcart
Postscript
Stay AI
Wordpress
Wunderkind
Yotpo
Wrike
Typeform

Audience Building
A/B Testing
Audience Segmentation
Campaign Management
Campaign Strategy
Cohort Analysis
Content Marketing
Content Strategy
Conversion Rate Optimization (CRO)
Creative Briefing
CRM Strategy
Customer Journey Mapping
Digital Marketing
Digital Strategy
Digital Transformation
Data Analytics
Direct Mail
Email Marketing
ESP Migration
Retention Strategy
SMS Marketing
Team Building
Marketing Strategy

Apparel & Accessories
Footwear
Digital Products
Online Education & e-Learning
Health & Beauty

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Selected Freelancer:

Sonja Grasser

I build email and SMS retention for CPG brands, lifting lifetime value and second-order rates through lifecycle work that compounds.

Head of Retention

<p>Sonja is a seasoned Retention Marketing professional with over a decade of D2C experience, specializing in enhancing customer engagement and loyalty for CPG brands. At Kaged, she increased six-month LTV by 13% and improved the second order rate by 26% year-over-year through strategic email and SMS initiatives. Her efforts also led to revenue per subscriber tripling, showcasing her capability in program optimization and segmentation.</p><p>At MaryRuth's Organics, Sonja revamped email and SMS strategies, achieving over 100% revenue growth in just six months. Known for her expertise in multi-tiered automations and customer personalization, she adeptly transitioned teams from agency-led to in-house operations, demonstrating her value in driving measurable business outcomes.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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