Sonia Jaiswal

I manage multimillion-dollar SEM budgets for B2B and B2C brands, using machine learning bidding and testing to maximize reach and efficiency.

Sonia is a seasoned Paid Search Marketer with over 8 years of experience managing multimillion-dollar digital marketing budgets for top B2B and B2C brands such as Airbnb, Macy's, and Johnson & Johnson. She expertly develops and oversees SEM initiatives, utilizing the latest digital marketing tactics and machine learning algorithms to maximize reach and efficiency. In a recent project with Varo Bank, Sonia effectively scaled their Google Ads budget to $4 million in six weeks, significantly lowering CAC and improving user acquisition metrics. Additionally, her strategic campaign for Alma resulted in a 200% increase in consultation leads while reducing CPL by 66%, showcasing her ability to drive tangible business growth.