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Shlesha Pandey

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95
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ShleshaPandey

Banyan Agency
I lead retention for DTC brands, rebuilding messaging and segmentation so email and SMS become a meaningful share of total store revenue.
Head of Retention
CRM Marketer
Copywriter
Head of Retention building lifecycle email and SMS strategies
Retention & CRM
Canada
, 
Toronto
0 (0 Reviews)
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Overview

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Shlesha is an accomplished Head of Retention, specializing in lifecycle and retention marketing with a focus on email/SMS strategies. She engineered a remarkable 500% revenue growth within months by revamping messaging and enhancing segmentation strategies. Her expertise in storytelling and data-driven insights has consistently boosted subscriber Lifetime Value, with email channels now contributing up to 50% of total store revenue.

Best Fit For
  • DTC brands where email is a small revenue share
  • Companies with poor list segmentation
  • Brands rebuilding retention messaging
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Klaviyo
Attentive
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Mailchimp
ActiveCampaign
HubSpot
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Shopify
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Constant Contact
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A/B Testing
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Selected Freelancer:

Shlesha Pandey

I lead retention for DTC brands, rebuilding messaging and segmentation so email and SMS become a meaningful share of total store revenue.

Head of Retention
CRM Marketer
Copywriter

Shlesha is an accomplished Head of Retention, specializing in lifecycle and retention marketing with a focus on email/SMS strategies. She engineered a remarkable 500% revenue growth within months by revamping messaging and enhancing segmentation strategies. Her expertise in storytelling and data-driven insights has consistently boosted subscriber Lifetime Value, with email channels now contributing up to 50% of total store revenue.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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