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Sheena Isokariari

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100
/hr

SheenaIsokariari

I write copy and run social for fashion and beauty brands, adapting to any brand voice and building campaigns that lift revenue and engagement.
Copywriter
Social Media Manager
Copywriter and social manager for fashion and beauty | TK Maxx, IKEA
Creative
United Kingdom
, 
London
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Available
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Overview

Sheena is a seasoned copywriter and social media manager with over a decade of experience with top fashion, beauty, and lifestyle brands. Known for her ability to adapt to diverse brand voices, she has successfully led campaigns that boost revenue and engagement. At TK MAXX, her omni-channel strategy drove a 27% revenue increase during Black Friday. For Diageo's thebar.com, she redefined the tone of voice, resulting in a 190% surge in conversion rates. Her strategic content for IKEA significantly boosted Instagram engagement, achieving 11,000 likes per post and reaching 500,000 followers.

Best Fit For
  • Fashion and beauty brands needing copy and social
  • Companies adapting to a new brand voice
  • Brands running revenue-driving campaigns
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Selected Freelancer:

Sheena Isokariari

I write copy and run social for fashion and beauty brands, adapting to any brand voice and building campaigns that lift revenue and engagement.

Copywriter
Social Media Manager

Sheena is a seasoned copywriter and social media manager with over a decade of experience with top fashion, beauty, and lifestyle brands. Known for her ability to adapt to diverse brand voices, she has successfully led campaigns that boost revenue and engagement. At TK MAXX, her omni-channel strategy drove a 27% revenue increase during Black Friday. For Diageo's thebar.com, she redefined the tone of voice, resulting in a 190% surge in conversion rates. Her strategic content for IKEA significantly boosted Instagram engagement, achieving 11,000 likes per post and reaching 500,000 followers.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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