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Senan Mele

$
95
/hr

SenanMele

I build data architecture and reporting for consumer and media brands, speeding up processing and making revenue forecasting something you trust.
Analytics Director
Data and analytics leader building reporting infrastructure | EA, P&G
Analytics & Experimentation
United States
, 
West Orange
0 (0 Reviews)
Available
11-20

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$000

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Overview

Senan is a seasoned data and analytics leader in the media industry, adept at enhancing data architecture, reporting, and advanced analytics to drive business decisions. He has achieved significant efficiency improvements, such as reducing data processing time by 30% and enhancing revenue forecasting accuracy. Through his consultancy, MeleWorks, he optimizes analytics infrastructures, streamlines workflows, and advises on data governance to boost performance and scalability. Senan excels in making data accessible, empowering businesses to capitalize on their analytics capabilities for tangible impact.

Best Fit For
  • Brands with slow or unreliable reporting
  • Companies whose forecasts can't be trusted
  • Media businesses building data architecture
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Tableau
Excel
Google Analytics
Google Data Studio
Google Tag Manager
Redshift
Snowflake
Amazon Retail Analytics
Triple Whale
Trello
Asana

Data Analytics
Data Visualization
Data Insights
SQL
R
Attribution Modeling
Audience Segmentation
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Python
A/B Testing

Media & Entertainment
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Agency
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Selected Freelancer:

Senan Mele

I build data architecture and reporting for consumer and media brands, speeding up processing and making revenue forecasting something you trust.

Analytics Director

Senan is a seasoned data and analytics leader in the media industry, adept at enhancing data architecture, reporting, and advanced analytics to drive business decisions. He has achieved significant efficiency improvements, such as reducing data processing time by 30% and enhancing revenue forecasting accuracy. Through his consultancy, MeleWorks, he optimizes analytics infrastructures, streamlines workflows, and advises on data governance to boost performance and scalability. Senan excels in making data accessible, empowering businesses to capitalize on their analytics capabilities for tangible impact.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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