Selina Eshraghi

I run creative strategy and design for CPG brands, building conversion-driven work backed by data rather than aesthetic preference alone.

Selina is the Founder and Creative Director of Pandamonium Design, where she crafts compelling, conversion-driven creative strategies for leading CPG brands like Chamberlain Coffee and Feastables. With a robust background in engineering and film, she is adept at integrating data-backed storytelling into her work, driving impactful campaigns across DTC and retail platforms. Her notable achievements include directing comprehensive campaigns for Chamberlain Coffee's national product launches and developing motion graphics for Feastables' successful launch videos. At Alleyoop, Selina played a key role in rebranding efforts, enhancing their visual presence and packaging design.