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Scott Wells

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150
/hr

ScottWells

I lead ad creative and growth for home, health, and wellness brands, pairing creative direction with the media strategy that scales it.
Performance Creative Lead
Brand Marketer
Chief Marketing Officer
Ad creative and growth lead for home and wellness | mindbodygreen
Paid Media
United States
, 
Austin
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ScottWells

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Overview

Scott brings over 15 years of expertise in ad creative and growth marketing, specializing in home, health, and wellness brands like Clean Juice, mindbodygreen, Ra Optics, and Nutrisystem. He excels at integrating creative direction with data-driven strategies, managing substantial media budgets, and optimizing metrics such as ROAS and CAC. His leadership in performance marketing has notably scaled ad spend, reduced CPA by 44% for mindbodygreen, achieved a 3.8X ROAS for Snap Fitness, and delivered impactful TikTok campaigns for Nutrisystem.

For more details, visit [Saw Growth Marketing](https://www.sawgrowthmarketing.com/).

Best Fit For
  • Home, health, and wellness brands scaling
  • Companies needing creative and media aligned
  • Brands managing substantial media budgets
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Scott Wells

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Selected Freelancer:

Scott Wells

I lead ad creative and growth for home, health, and wellness brands, pairing creative direction with the media strategy that scales it.

Performance Creative Lead
Brand Marketer
Chief Marketing Officer

<p>Scott brings over 15 years of expertise in ad creative and growth marketing, specializing in home, health, and wellness brands like Clean Juice, mindbodygreen, Ra Optics, and Nutrisystem. He excels at integrating creative direction with data-driven strategies, managing substantial media budgets, and optimizing metrics such as ROAS and CAC. His leadership in performance marketing has notably scaled ad spend, reduced CPA by 44% for mindbodygreen, achieved a 3.8X ROAS for Snap Fitness, and delivered impactful TikTok campaigns for Nutrisystem.</p><p>For more details, visit [Saw Growth Marketing](https://www.sawgrowthmarketing.com/).</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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