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Scott Wicken

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150
/hr

ScottWicken

I lead copy and content for high-growth lifestyle brands, building the brand voice and positioning that make marketing feel like one company.
Copywriter
Brand Marketer
Content Marketer
Copy and content lead for high-growth lifestyle brands | Dr. Squatch
Creative
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

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/hour

$000

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ScottWicken

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Overview

Scott is an accomplished storyteller with over a decade of expertise in leading copy and brand marketing strategies that enhance growth and revenue. As the Senior Copy & Content Manager at Dr. Squatch, he spearheaded brand-wide initiatives, contributing significantly to the brand's voice and positioning while driving measurable revenue results. He has a proven track record with high-growth lifestyle brands, leveraging his expertise to optimize multi-channel content strategies and conversion-driven campaigns. Notably, Scott drove the SMS program's growth from $0 to $5M in monthly revenue, demonstrating his ability to blend creativity with performance marketing to engage and convert audiences.

Best Fit For
  • High-growth lifestyle brands defining voice
  • Companies whose marketing sounds disjointed
  • Brands scaling content across channels
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Asana
Postscript
Yotpo
Shopify
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Monday
Canva
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A/B Testing
Amazon E-Commerce
Artificial Intelligence
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Selected Freelancer:

Scott Wicken

I lead copy and content for high-growth lifestyle brands, building the brand voice and positioning that make marketing feel like one company.

Copywriter
Brand Marketer
Content Marketer

Scott is an accomplished storyteller with over a decade of expertise in leading copy and brand marketing strategies that enhance growth and revenue. As the Senior Copy & Content Manager at Dr. Squatch, he spearheaded brand-wide initiatives, contributing significantly to the brand's voice and positioning while driving measurable revenue results. He has a proven track record with high-growth lifestyle brands, leveraging his expertise to optimize multi-channel content strategies and conversion-driven campaigns. Notably, Scott drove the SMS program's growth from $0 to $5M in monthly revenue, demonstrating his ability to blend creativity with performance marketing to engage and convert audiences.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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