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Scott Slatin

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ScottSlatin

I plan, build, and manage profitable customer acquisition across paid search, paid social, and streaming TV. 20+ years and $300M+ in managed spend.
Growth Marketer
Paid Search Marketer
Paid Social Marketer
Paid Media Consultant | Search, Social & Streaming TV | 20+ Years Experience
Paid Media
United States
, 
New York City
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Overview

I plan, build, and manage profitable customer acquisition programs across paid social, paid search and streaming TV.

• Managed $300M+ in paid media over 20+ years

• Work across the full funnel: channel strategy, campaign execution, creative testing, landing page optimization

• Deep experience in direct response advertising -- every campaign is measured against revenue and cost per acquisition, not vanity metrics

• Verticals include DTC e-commerce, subscription, and lead generation businesses.

Best Fit For
  • Subscription-based businesses
  • Supplements & wellness brands
  • Lead generation & home services
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Scott Slatin

I plan, build, and manage profitable customer acquisition across paid search, paid social, and streaming TV. 20+ years and $300M+ in managed spend.

Growth Marketer
Paid Search Marketer
Paid Social Marketer

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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