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Scott Bauer

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5000
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ScottBauer

Coast Digital
I lead growth and performance creative for eCommerce brands, streamlining advertising across business units to lift ROAS on Meta and Google.
Paid Social Marketer
Performance Creative Lead
Chief Marketing Officer
Head of Growth and performance creative lead | Barstool Sports
Paid Media
United States
, 
San Diego
0 (0 Reviews)
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ScottBauer

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Overview

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Scott is an accomplished Head of Growth and Performance Creative Lead, formerly with Barstool Sports, where he significantly boosted their eCommerce growth through strategic advertising and creative solutions. At Barstool, he streamlined advertising efforts across various business units, achieving a 405% ROAS on Meta and a 545% ROAS on Google by optimizing campaign structures and leveraging pop-culture trends. His work with Homefield Apparel further demonstrates his expertise, as he drove a 504% increase in Google Ads revenue and a 77% growth in total revenue through strategic use of Performance Max and data-driven creative. Scott excels in transforming complex challenges into measurable growth using data, creativity, and strategic foresight.

Best Fit For
  • eCommerce brands running multiple business units
  • Companies needing advertising streamlined
  • Brands lifting ROAS on Meta and Google
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Google Analytics
Google Tag Manager
Meta Business Suite
Monday
Google Merchant Center
Shopify Plus
Shopify
Mailchimp
Klaviyo

Account Management
Campaign Management
YouTube Ads
TikTok Ads
Creative Strategy
Creative Testing
Digital Marketing
Growth Strategy
Media Planning
Paid Social
Meta Ads (Facebook & Instagram)
Paid Search (Google & Bing)
UGC Sourcing

Apparel & Accessories
Food & Beverage
Health & Beauty
Sports & Outdoor Equipment
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Selected Freelancer:

Scott Bauer

I lead growth and performance creative for eCommerce brands, streamlining advertising across business units to lift ROAS on Meta and Google.

Paid Social Marketer
Performance Creative Lead
Chief Marketing Officer

Scott is an accomplished Head of Growth and Performance Creative Lead, formerly with Barstool Sports, where he significantly boosted their eCommerce growth through strategic advertising and creative solutions. At Barstool, he streamlined advertising efforts across various business units, achieving a 405% ROAS on Meta and a 545% ROAS on Google by optimizing campaign structures and leveraging pop-culture trends. His work with Homefield Apparel further demonstrates his expertise, as he drove a 504% increase in Google Ads revenue and a 77% growth in total revenue through strategic use of Performance Max and data-driven creative. Scott excels in transforming complex challenges into measurable growth using data, creativity, and strategic foresight.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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