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Sarah Boyd

$
85
/hr

SarahBoyd

I scale and launch paid social programs across beauty, media, and consumer brands, testing into the creative and platforms that actually perform.
Paid Social Marketer
Paid social strategist scaling programs | MGA, Vegamour, Condé Nast
Paid Media
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

Freelance

/hour

$000

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/month

$0000

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SarahBoyd

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Overview

Sarah is an accomplished Paid Social Strategist with 15 years in digital marketing, currently spearheading initiatives at MGA, one of the largest toy companies globally. Her expertise in scaling and launching paid social programs has driven notable growth in industries such as beauty, media, and children’s toys. At Vegamour, she increased end-of-year revenue by 108% through strategic testing and collaboration with creative teams and platforms like Meta, expanding successful campaigns on TikTok.

Best Fit For
  • Beauty and media brands launching paid social
  • Companies testing into new platforms
  • Brands scaling programs that already work
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Airtable
Asana
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Excel
Google Analytics
Google Data Studio
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Meta Business Suite
Motion
Monday
Northbeam
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Trello
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Media Planning
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Sarah Boyd

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Selected Freelancer:

Sarah Boyd

I scale and launch paid social programs across beauty, media, and consumer brands, testing into the creative and platforms that actually perform.

Paid Social Marketer

Sarah is an accomplished Paid Social Strategist with 15 years in digital marketing, currently spearheading initiatives at MGA, one of the largest toy companies globally. Her expertise in scaling and launching paid social programs has driven notable growth in industries such as beauty, media, and children’s toys. At Vegamour, she increased end-of-year revenue by 108% through strategic testing and collaboration with creative teams and platforms like Meta, expanding successful campaigns on TikTok.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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