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Sam Chen

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100
/hr

SamChen

I help e-commerce brands keep the customers they win. 8 years across DTC subscriptions and retention programs.
Brand Marketer
Brand Marketer | Retention and lifecycle for growing DTC brands
Marketing Strategy & Brand
United States
, 
Los Angeles
0 (0 Reviews)
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SamChen

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Overview

Retention-focused brand marketer with 8 years across DTC subscriptions. I build the messaging and lifecycle programs that turn first-time buyers into repeat customers - brand positioning, email and SMS strategy, and winback campaigns. Most recently Brand Marketing Lead at Brightwell Supplements. I work best with lean teams who want retention to carry more of the revenue load.

Best Fit For
  • DTC subscription brands with repeat-purchase models
  • Teams that need lifecycle email and SMS programs built
  • Companies in the wellness and personal care space
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Klaviyo
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Health & Beauty

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Sam Chen

I help e-commerce brands keep the customers they win. 8 years across DTC subscriptions and retention programs.

Brand Marketer

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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