Sabina is a Brand Marketing Leader with over ten years of experience in brand and digital marketing, and a strong track record of creating new marketing and channel strategies for notable DTC brands in wellness, haircare, and pet nutrition categories. Most recently she serves as the VP of Marketing for a legacy health and wellness brand, where she is leading a team of in house managers and agency partners to drive a brand relaunch. She is leading a rebrand and new go to market strategy to help bring 25% year over year growth. Prior to joining the start-up hustle, Sabina was at Unilever where she helped lead turn-around strategy for their leading body wash brand with a complete brand refresh and breakthrough campaign positioning Suave with Bath and Body Works. Sabina is a highly analytical with a performance marketing mindset and creative savvy, she is passionate about helping develop new marketing and channel strategies to help brands reach new customers.