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Robyn Katzman

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/hr

RobynKatzman

I lead eCommerce for luxury and beauty brands, optimizing platforms and running the site playbooks that lift conversion across global portfolios.
Head of Growth
Head of Retention
CRO Expert
eCommerce director for luxury beauty | Estée Lauder, Aveda
Marketing Strategy & Brand
United States
, 
New York
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RobynKatzman

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Overview

Robyn is a seasoned e-commerce professional with over 15 years of experience enhancing digital growth for luxury consumer brands. As the former Director of Global E-commerce at The Estée Lauder Companies for Aveda, she led digital strategies for a $150M+ portfolio, managing cross-functional teams to optimize platforms and launch successful campaigns. Her initiatives at Aveda, including the development of a site optimization playbook, improved regional performance significantly and established global best practices. Currently, she leverages her expertise to help brands—both emerging and established—achieve scalable e-commerce success.

Best Fit For
  • Luxury and beauty brands with global portfolios
  • Companies optimizing eCommerce platforms
  • Brands needing site playbooks built
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Selected Freelancer:

Robyn Katzman

I lead eCommerce for luxury and beauty brands, optimizing platforms and running the site playbooks that lift conversion across global portfolios.

Head of Growth
Head of Retention
CRO Expert

Robyn is a seasoned e-commerce professional with over 15 years of experience enhancing digital growth for luxury consumer brands. As the former Director of Global E-commerce at The Estée Lauder Companies for Aveda, she led digital strategies for a $150M+ portfolio, managing cross-functional teams to optimize platforms and launch successful campaigns. Her initiatives at Aveda, including the development of a site optimization playbook, improved regional performance significantly and established global best practices. Currently, she leverages her expertise to help brands—both emerging and established—achieve scalable e-commerce success.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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