Rianna Middleton

I scale paid social on TikTok and Meta for DTC brands, rebuilding performance creative and media strategy to grow orders while cutting CAC.

Rianna is a skilled Growth Marketing Manager known for driving impactful paid social strategies at Birdy Grey, where she significantly uplifted TikTok performance, scaling orders by over 700% and reducing CAC by 69%. At Bamboo, she expertly led paid media initiatives for DTC brands like Thuma, increasing their paid social revenue by 26% and reducing CAC by 31%. Her expertise in performance creative strategy and media measurement makes her a valuable asset for direct-to-consumer brands seeking substantial growth through paid social channels.