Reshma is a CFO who helps e-commerce and subscription brands grow profitably. She helps brands with:

1. Financial modeling, forecasting & cohort analysis
2. Unit economics & margin improvement
3. Pricing & subscription strategy (retention, LTV)
4. Fundraising & investor reporting
5. Expanding from DTC into retail and new product categories

Previously, Reshma spent six years as Senior Director of Finance at Ollie, the subscription pet food brand, where she was the senior-most finance leader under the CFO as the company grew from $8M to $200M in revenue.

Resh has also led finance at Fairing, a B2B SaaS company serving Shopify brands, where she set up core SaaS metrics and led pricing and fundraising.