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Rebecca Toback

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100
/hr

RebeccaToback

I build content strategy and partnerships for sports, entertainment, and lifestyle brands, running the campaigns that connect a brand to culture.
Content Marketer
Social Media Manager
Chief Marketing Officer
Content strategist for sports and entertainment | Caesars, FOX Sports
Content & Organic
United States
, 
New York
0 (0 Reviews)
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RebeccaToback

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Overview

Rebecca is a seasoned marketing and content strategist with over 13 years of experience in advancing sports, entertainment, and lifestyle brands. She founded Reblair, a consultancy that enhances growth for leagues, teams, and startups through comprehensive marketing strategies and content partnerships. Previously, at Caesars Sportsbook, Rebecca managed a $10M content budget and launched groundbreaking campaigns with major sports leagues, contributing to industry recognition with an Effie Award and SBC’s Marketing & Sponsorship nod. Her work transforms casual audiences into loyal, engaged fanbases, consistently driving revenue and brand loyalty.

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  • Sports and entertainment brands building content
  • Leagues and teams growing audiences
  • Companies connecting a brand to culture
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Selected Freelancer:

Rebecca Toback

I build content strategy and partnerships for sports, entertainment, and lifestyle brands, running the campaigns that connect a brand to culture.

Content Marketer
Social Media Manager
Chief Marketing Officer

Rebecca is a seasoned marketing and content strategist with over 13 years of experience in advancing sports, entertainment, and lifestyle brands. She founded Reblair, a consultancy that enhances growth for leagues, teams, and startups through comprehensive marketing strategies and content partnerships. Previously, at Caesars Sportsbook, Rebecca managed a $10M content budget and launched groundbreaking campaigns with major sports leagues, contributing to industry recognition with an Effie Award and SBC’s Marketing & Sponsorship nod. Her work transforms casual audiences into loyal, engaged fanbases, consistently driving revenue and brand loyalty.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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