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Rai Nazar

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/hr

RaiNazar

I build eCommerce and brand strategy for global CPG, growing digital sales through the commerce and positioning work that scales across markets.
Chief Marketing Officer
Brand Marketer
eCommerce and brand strategist for global CPG | P&G, GSK
Marketing Strategy & Brand
Canada
, 
Toronto
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Overview

Rai Nazar is a seasoned e-commerce and brand strategist with over 18 years of driving significant growth at leading CPG companies. As the Global Senior E-Commerce Director at GSK, Rai enhanced digital commerce strategies, achieving a 40% increase in digital sales and elevating Sensodyne to a £50M+ brand. His impactful tenure at P&G included managing a billion-dollar skincare e-commerce portfolio and securing double-digit growth for high-profile brands. With expertise in AI-powered insights and retail analytics, Rai excels in transforming underperforming products into market leaders. His leadership style is collaborative, focusing on integrating brand, media, and analytics for sustained growth.

Best Fit For
  • Global CPG brands growing digital sales
  • Companies scaling positioning across markets
  • Large brands building eCommerce capability
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Rai Nazar

I build eCommerce and brand strategy for global CPG, growing digital sales through the commerce and positioning work that scales across markets.

Chief Marketing Officer
Brand Marketer

Rai Nazar is a seasoned e-commerce and brand strategist with over 18 years of driving significant growth at leading CPG companies. As the Global Senior E-Commerce Director at GSK, Rai enhanced digital commerce strategies, achieving a 40% increase in digital sales and elevating Sensodyne to a £50M+ brand. His impactful tenure at P&G included managing a billion-dollar skincare e-commerce portfolio and securing double-digit growth for high-profile brands. With expertise in AI-powered insights and retail analytics, Rai excels in transforming underperforming products into market leaders. His leadership style is collaborative, focusing on integrating brand, media, and analytics for sustained growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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