Rachel Smith

I lead growth and retention for consumer brands, managing multimillion-dollar budgets across paid and owned channels as one strategy.

<p>Rachel is an accomplished marketing leader specializing in growth and retention, currently serving as Director of Growth and Retention at WatchBox. She successfully manages a multi-million dollar marketing budget and oversees digital strategy across paid and owned channels. With experience at major brands like URBN, Nordstrom, and J.P. Morgan Chase, as well as in smaller firms like Nuuly, she effectively balances strategic development with executional needs.</p><p>At Nuuly, Rachel led a significant increase in subscriber retention by constructing a robust customer data platform and implementing targeted CRM strategies. Her work at Nordstrom resulted in effective reactivation strategies post-COVID, contributing to exceeding the 2021 Anniversary Sale objectives. At WatchBox, she built and managed a team of digital marketers, refining acquisition strategies to attract high-net-worth individuals, thereby enhancing lead quality and business growth.</p>