Rachel Foley

I scale paid social for D2C brands through hyper-growth phases, building the Meta and TikTok strategies that carry the volume.

<p>Rachel is a seasoned Growth Marketing Strategist with over seven years of expertise in boosting revenue and customer acquisition for D2C brands. At Byte, she spearheaded paid social strategies during a hyper-growth phase, significantly enhancing Meta and TikTok performance to drive notable business impact. A standout campaign she crafted on TikTok generated over $500K in revenue within weeks, showcasing her knack for quick strategic pivots.</p><p>Her previous agency experience includes crafting multi-channel campaigns for CPG, beauty, and health sectors, with particular proficiency in paid social, search, and organic strategies. Rachel excels in developing data-driven strategies that not only attract new customers but also cultivate long-term loyalty. Her adeptness at creative testing and performance optimization consistently unlocks growth opportunities for brands.</p>