Rachel Lai

I build digital presence and creative direction for beauty and lifestyle brands, from campaign concept through the content that carries it.

<p>Rachel is the Founder and Creative Director of RVL Studio, known for boosting digital presence for artists and small businesses. Her previous roles at WMA, AEG Presents, and WHY&HOW Management showcase her proficiency in digital marketing and artist management, where she developed campaigns that expanded followings and generated substantial views and streams.</p><p>As a brand marketer, Rachel led successful initiatives for JVN Hair, such as orchestrating launch campaigns and influencer activations, ensuring alignment between creative execution and brand vision. At STRIP, she enhanced social media presence, increasing engagement by 53% and multiplying profile visits. For Create Amor, she crafted the brand strategy and social content plan, achieving significant reach and engagement in a short span.</p>