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Rachael Mumford

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250
/hr

RachaelMumford

I build organic social from the ground up: strategy, content, and creator partnerships that give your brand a voice people actually want to follow.
Brand Marketer
Content Marketer
Influencer Marketer
Social media manager building brand storytelling teams | Liquid Death
Content & Organic
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

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Overview

Rachael is a seasoned Social Media Manager with over 12 years of experience in brand and content marketing. In her 4 years at Liquid Death, she transitioned from being the sole social marketer to building and leading a comprehensive social team and strategy. Known for her expertise in strategic social storytelling, she collaborates with teams to effectively articulate their vision and product narrative across various channels, driving substantial organic engagement and watch times through thoughtful creator partnerships.

Best Fit For
  • Brands building organic social from scratch
  • Companies with no distinct social voice
  • Beverage and CPG brands growing a following
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Selected Freelancer:

Rachael Mumford

I build organic social from the ground up: strategy, content, and creator partnerships that give your brand a voice people actually want to follow.

Brand Marketer
Content Marketer
Influencer Marketer

Rachael is a seasoned Social Media Manager with over 12 years of experience in brand and content marketing. In her 4 years at Liquid Death, she transitioned from being the sole social marketer to building and leading a comprehensive social team and strategy. Known for her expertise in strategic social storytelling, she collaborates with teams to effectively articulate their vision and product narrative across various channels, driving substantial organic engagement and watch times through thoughtful creator partnerships.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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